psychotherapy awareness initiative

APA Practice Directorate launches psychotherapy awareness initiative

Public education effort promotes the value of psychotherapy

Sept. 27, 2012—Though countless studies show that psychotherapy helps people living with depression and anxiety, drug therapy has become the most popular course of treatment over the past decade. The American Psychological Association (APA) is wants to balance that trend with an initiative launched this week by the APA Practice Directorate to educate consumers about psychotherapy’s effectiveness and encourage them to ask their physicians about it as a treatment option.

Psychotherapy More than a Quick Fix, Episode 2

“We get a lot of information about drug therapy from commercials and pop culture, but we hear much less about the alternatives,” said Katherine C. Nordal, PhD, APA executive director for professional practice. “We want to arm consumers with information on psychotherapy so when they talk to their primary care practitioners about feeling depressed, anxious or chronically stressed, they know to inquire about psychotherapy as a treatment option.”

 For a Healthy Mind and Body…Talk to a PsychologistThe psychotherapy awareness initiative consists of a multichannel communications effort including media outreach as well as digital and social media. New materials on psychotherapy and depression are available by requesting a copy from The Berkeley Institute for Behavioral Health and Psychological Services , including the updated brochure For a Healthy Mind and Body…Talk to a psychologist.

The brochure explains how practicing psychologists can help people manage their stress and treat depression, anxiety and other behavioral health issues. It also highlights psychologists’ training and education and provides practical information on confidentiality and insurance coverage for psychological services.  The brochure is available  in English and Spanish.

APA has also introduced an animated video series, Psychotherapy: More Than a Quick Fix about a fictional miracle drug called “Fixitol.” The videos are a parody on drug ads, drawing attention to the value of psychotherapy as a treatment option.  Based on research the videos  favorably compare psychotherapy to drug therapy, it is careful not to deny the appropriate use of medications for some individuals.

Original article from American Psychological Association

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